Last Updated On 18-Nov-2025
Effective Date 18-Nov-2025

This Privacy Policy describes how
DACS A/S
Falkevej 18
8766 Nr. Snede
Denmark
Email: mail@dacs.dk
Phone: +45 75 77 19 22
(“DACS”, “we”, “us” or “our”)
collects, uses, discloses and otherwise processes personal data when you visit or use our website https://dacs.dk (the “Website” or the “Service”).

We are committed to processing your personal data in a lawful, fair and transparent manner in accordance with the EU General Data Protection Regulation (“GDPR”) and other applicable data protection laws. Our Website is primarily directed at business users (B2B), but this Privacy Policy applies to all visitors to our Website.

By accessing or using the Service, you acknowledge that you have read this Privacy Policy. Where our processing is based on consent, we will ask you to give explicit and informed consent before the relevant processing starts. If you do not agree with this Privacy Policy, please do not use the Service.

This Service is available to users worldwide and may be viewed in different languages. In the event of any conflict between a translated version of this Privacy Policy and the English version, the English version shall prevail to the extent permitted by applicable law.

DACS A/S is the data controller for the processing of personal data described in this Privacy Policy.

1. Information We Collect

   We may collect and process the following categories of personal data about you when you use our Service or when you communicate with us:

   1. Identification and contact data:
      Name, email address, company name, job title, telephone number and similar contact details that you provide when you contact us (for example via forms on the Website, by email or phone).

   2. Communication data:
      Content of your messages, enquiries, feedback, support requests and any other information you choose to share with us.

   3. Technical and usage data:
      IP address, approximate location (based on IP), browser type and version, device type, operating system, time and date of access, pages visited, referral URLs and interaction with the Service.
      These data are typically collected using cookies, pixels and similar technologies and may be processed through tools such as Google Analytics, Meta/Facebook Pixel and Microsoft Clarity. For more information, please see our Cookie Policy.

   4. Marketing and preference data:
      Your preferences regarding receiving marketing communications from us (for example via Mailchimp), including information about how you interact with our newsletters or campaigns (such as opens, clicks and unsubscribes), and your advertising and cookie preferences (for example Google Ads remarketing settings).

2. Purposes and Legal Bases for Processing

   We process your personal data for the purposes and on the legal bases set out below in accordance with the GDPR:

   1. To provide and operate the Service
      We process personal data to make the Website available, maintain its functionality, troubleshoot issues, and ensure the security and integrity of our systems.
      Legal basis: our legitimate interests in operating a secure and functional Website and business (Article 6(1)(f) GDPR).

   2. To respond to enquiries and provide support
      When you contact us (for example via email, phone or contact forms), we use your personal data to handle your enquiry, provide customer support and communicate with you.
      Legal basis: our legitimate interests in communicating with you and providing support (Article 6(1)(f) GDPR) and/or taking steps at your request prior to entering into a contract (Article 6(1)(b) GDPR).

   3. To perform and manage business relationships (B2B)
      If you are a customer, supplier or business partner (or represent one), we process personal data to enter into and perform contracts, manage our relationship, handle orders, delivery, invoicing and payments.
      Legal basis: performance of a contract or taking steps prior to entering into a contract (Article 6(1)(b) GDPR).

   4. Marketing and promotional communications (including newsletters)
      We may use your contact details to send you information about our products, solutions, services and events, primarily in a B2B context. We may send newsletters via providers such as Mailchimp, and we may run online advertising campaigns via Google Ads and Meta/Facebook.
      Legal basis: your consent (Article 6(1)(a) GDPR) where required by law, and/or our legitimate interests in promoting and developing our business towards existing and potential business customers (Article 6(1)(f) GDPR), in line with applicable marketing rules. You can object or opt out of such communications at any time (see “Your Rights” below).

   5. Analytics, statistics and improvement of the Service
      We use analytics and tracking tools (such as Google Analytics, Microsoft Clarity and Meta/Facebook Pixel) to understand how the Website is used, compile statistics, measure the effectiveness of campaigns, and improve our content, usability and performance.
      Legal basis: your consent for non-essential cookies and similar technologies (Article 6(1)(a) GDPR), as obtained via our cookie banner (CookieYes), and our legitimate interests in improving our Website and services (Article 6(1)(f) GDPR). For details, see our Cookie Policy.

   6. Compliance with legal obligations
      We may process personal data to comply with legal obligations, for example in relation to bookkeeping, tax, reporting to authorities, or responding to lawful requests from public authorities.
      Legal basis: compliance with a legal obligation (Article 6(1)(c) GDPR).

   7. Establishing, exercising or defending legal claims
      We may process personal data where necessary in connection with disputes, complaints or legal claims.
      Legal basis: our legitimate interests in protecting our rights and interests (Article 6(1)(f) GDPR).

   Where we rely on your consent as the legal basis for processing, you may withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

3. How We Share Your Information

   We do not sell your personal data. We may however share your personal data with trusted third parties in the following situations:

   1. Service providers (processors)
      We may share personal data with third-party service providers who process data on our behalf, for example:
      • Website hosting and IT service providers
      • Email and newsletter providers (e.g. Mailchimp)
      • Analytics and tracking providers (e.g. Google Analytics, Microsoft Clarity)
      • Advertising and remarketing partners (e.g. Google Ads, Meta/Facebook)
      • Professional advisers (such as auditors or legal advisers)
      We require such providers to process personal data only in accordance with our instructions, implement appropriate security measures, and not retain the data longer than necessary for the agreed purpose.

   2. Business partners
      In some cases, we may share personal data with selected partners where this is necessary to deliver a service, respond to an enquiry, or where you have requested or consented to such sharing.

   3. Authorities and legal obligations
      We may disclose personal data where required to do so by applicable law, regulation, court order or other legal process, or where disclosure is necessary to enforce our agreements (including this Privacy Policy) or to respond to claims that your use of the Service violates third-party rights.

   4. Corporate transactions
      If our company or the Service is merged with or acquired by another company, personal data may be transferred as part of the transaction. In such cases, we will take steps to ensure that the receiving party respects this Privacy Policy or provides an equivalent level of protection.

4. International Transfers

   As a Danish company, we primarily process personal data within the European Economic Area (“EEA”). However, some of our service providers and partners (for example Google, Meta/Facebook, Microsoft and Mailchimp) may be located in or process data from countries outside the EEA, such as the United States or other third countries.

   Where personal data is transferred to a country outside the EEA that is not subject to an adequacy decision by the European Commission, we will ensure that appropriate safeguards are in place as required by Articles 44–49 GDPR, such as the European Commission’s Standard Contractual Clauses and, where necessary, additional technical and organisational measures.

   You can contact us if you would like more information about international transfers and the safeguards applied.

5. Retention Of Your Information

   We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including meeting any legal, accounting or reporting requirements.

   As a general rule:
   • Contact and communication data may be stored for as long as our business relationship or correspondence is ongoing and for a reasonable period thereafter.
   • Marketing data (for example newsletter subscriptions via Mailchimp) may be stored for as long as you remain subscribed or until you object or withdraw your consent, and for a limited period thereafter to document your opt-out.
   • Technical and log data may be stored for a shorter period for security, troubleshooting and analytics purposes.

   In some cases, we may need to retain certain information for longer periods, for example to comply with statutory retention obligations or to establish, exercise or defend legal claims. When personal data is no longer needed, we will delete or anonymise it in a secure manner. Residual anonymous or aggregated information that does not identify you (directly or indirectly) may be stored indefinitely.

6. Your Rights

   Under the GDPR and other applicable data protection laws, you may have the following rights in relation to your personal data:

   1. Right of access: to obtain confirmation as to whether we process personal data about you and, if so, to receive a copy of such data and certain information about the processing.

   2. Right to rectification: to have inaccurate or incomplete personal data corrected.

   3. Right to erasure: to request deletion of your personal data in certain circumstances (“right to be forgotten”).

   4. Right to restriction of processing: to request that we restrict processing of your personal data in certain cases.

   5. Right to data portability: to receive personal data you have provided to us in a structured, commonly used and machine-readable format and to transmit it to another controller where technically feasible.

   6. Right to object: to object, on grounds relating to your particular situation, to processing based on our legitimate interests, including profiling. You also have an absolute right to object at any time to the processing of your personal data for direct marketing purposes (including newsletters and profiling related to such marketing).

   7. Right to withdraw consent: where processing is based on your consent (for example for certain cookies or marketing communications), you may withdraw that consent at any time. This does not affect the lawfulness of processing before such withdrawal.

   To exercise your rights, you can contact us at mail@dacs.dk. We will respond to your request in accordance with applicable law and may need to verify your identity before acting on your request.

   You may also opt out of direct marketing communications or profiling for marketing purposes at any time by using the unsubscribe link in the communication (where available) or by writing to us at mail@dacs.dk.

   Please note that if you choose not to provide certain information or if you withdraw your consent for specific processing activities, we may not be able to provide you with some services or respond fully to your enquiries.

7. Cookies Etc.

   We use cookies, pixels and similar tracking technologies on our Website. These technologies help us operate the Website, remember your preferences, analyse usage (for example via Google Analytics and Microsoft Clarity), and provide personalised content or advertising (for example via Google Ads and Meta/Facebook).

   For detailed information about the types of cookies and tracking technologies we use, the purposes for which we use them, and how you can manage your preferences or withdraw consent, please refer to our Cookie Policy.

8. Security

   The security of your information is important to us. We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or destruction.

   However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. Any transmission of information to us is at your own risk.

9. Third Party Links & External Websites

   The Service may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy does not apply to such third-party websites or services.

   We are not responsible for the content, privacy policies or practices of any third-party sites or services. We strongly recommend that you review the privacy policy of every website you visit.

10. Changes To This Privacy Policy

    We may update this Privacy Policy from time to time, for example to reflect changes in our processing activities, legal requirements or technical developments.

    When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, provide additional notice (for example on the Website or by email). The latest version of the Privacy Policy will always be available on this page.

11. Contact & Data Protection Contact

    If you have any questions or concerns about this Privacy Policy or our processing of your personal data, you may contact us at:
    DACS A/S
    Falkevej 18
    8766 Nr. Snede
    Denmark
    Email: mail@dacs.dk
    Phone: +45 75 77 19 22

    You also have the right to lodge a complaint with your local data protection authority. In Denmark, the supervisory authority is:
    Datatilsynet
    Carl Jacobsens Vej 35
    2500 Valby
    Denmark
    Website: https://www.datatilsynet.dk